1. What are the first three elements of a marketing plan?
2. A strategic business unit (SBU) is a subgroup of a single business or collection of related businesses within the larger organization. True or False
3. Morals are rules people develop as a result of cultural values and norms. True or false
4. If something is legal, it is also ethical. True or false
5. How can a company let a consumer know they are a part of the green movement?

a.Using third-party eco-logos.

b.Using the color green in their advertising.

c.Both a & c.

6.A sales-oriented organization focuses on marketing products identical to its competitors' offerings.True or false

7.David Packard, co-founder of Hewlett Packard said "......

is too important to be left only to the...........

department."

8.the Marketing Management Philosophies from the list is:

a.Product Orientation, Sales Orientation and Promotion Orientation

b.Product Orientation, Sales Orientation, Market Orientation, Societal Orientation

c.Product Orientation, Place Orientation, Price Orientation, Promotion Orientation

d.Product Orientation, Sales Orientation, Market Orientation

9.Which of the following best defines Customer Relationship Management (CRM).

a.A collaboration of managers working together to reach a common goal of maximizing employee satisfaction.

b.A company-wide business strategy designed to optimize profitability, revenue and customer satisfaction by focusing on highly defined and precise customer groups.

c.Managing members of an organization coming together to design a marketing plan.