1. What are the five major promotion tools?
2. Identify the 5 major decisions in developing an Advertising Strategy and explain.
3. Explain the methods used in setting up the budget for advertising. Give at least 2 Pros and Cons for each method.
4. What are the 3 primary objectives or types of advertising and for which phase or stage is each more effective. Explain.
5. Name the 5 factors to consider in setting the advertising budget and provide examples.
6. Explain Reach , Frequency and Impact when deciding on what type of Media to use.