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What are the five major promotion tools? Identify the 5 major decisions in developing an Advertising Strategy and explain. Explain the methods used in setting
- What are the five major promotion tools?
- Identify the 5 major decisions in developing an Advertising Strategy and explain.
- Explain the methods used in setting up the budget for advertising. Give at least 2 Pros and Cons for each method.
- What are the 3 primary objectives or types of advertising and for which phase or stage is each more effective. Explain.
- Name the 5 factors to consider in setting the advertising budget and provide examples.
- Explain Reach , Frequency and Impact when deciding on what type of Media to use.
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