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What are the four methods of administering questionnaires? Briefly explain each using your OWN WORDS. Choose two of these methods, and for each, provide
What are the four methods of administering questionnaires? Briefly explain each using your OWN WORDS. Choose two of these methods, and for each, provide an example of a business using that method to conduct research (do some research and remember to reference!). Why do you think they selected the method they did? Increasing response rates on surveys is a goal of marketers. What are some of the methods used to increase response rates? What is your opinion on them?
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