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What are the four special service characteristics marketers must consider when designing marketing programs? OA. Intangibility, inseparability, variability, and perishability OB. Tangibility, inseparability, variability,
What are the four special service characteristics marketers must consider when designing marketing programs? OA. Intangibility, inseparability, variability, and perishability OB. Tangibility, inseparability, variability, and perishability OC. Intangibility, inseparability, conformity, and perishability D. Intangibility, inseparability, variability, and substitutability O E. Tangibility, substitutability, variability, and conformity
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
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