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What are the functional, emotional, and social needs of WF's customers? Think about how the positioning of the brand tries to meet different customer needs.
What are the functional, emotional, and social needs of WF's customers? Think about how the positioning of the brand tries to meet different customer needs. Using the supplemental Excel Input worksheet, estimate a blended CLV for a simulated portfolio of 10,000 shoppers. The assumptions used to populate the input worksheet are provided in the case narrative. Provide a final recommendation for WF's national expansion. Explain the reasoning
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