What are the important differences you should consider

between domestic and international marketing?

Identify several products you think could be marketed in a

variety of foreign markets with little customisation. Identify

other products that would clearly require customisation.

In what ways do legal forces and culture influence a firms

product policies?

Read the case Grameen Danone Foods in Bangladesh

(Daniels, etc. 2015: pp. 726

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732. available on MyLO) and

answer the following questions:

What advantages might Danone receive from the Grameen Danone

joint venture?

If Danone were to add products to sell to the BoP, which of its

products would be the best candidates? Why?

Since establishment of the Grameen Danone Foods social business,

the number of social businesses wouldwide has grown so much that

there is now an annual global summit in Wolfsburg, Germany. Are

there types of companies that might not be good candidates to

establish social busineses? If so, what they and why?

PLEASE ANSWER ALL QUESTIONS IN DETAIL