What are the indicators of an awareness of a need for change within the selected organization? Answer/ Research: A) Variations in the quantum of sales revenue.

• The company keeps on measuring the changes in the quantum of sales on a regular basis. This assists the company in knowing the significant variations in the level of sales. This acts as a way of controlling the drastic changes which can become uncontrollable later on. The earnings generated via sales act as the most significant metrics that are often being used as a measure. The regular analysis of this figure allows the company to make the necessary or required changes in the strategies and make the company aware in advance that if the revenue is hitting the baseline.

B) Leads in sales revenue.

• The sales lead also forms a part of significant metrics that is used as an indicator to call for a change in the existing procedures and plans. This indicator has a direct impact on the quantum of sales revenue and is directly linked with the same. The company closely monitored its sales lead because, in the case of higher leads, there are better chances of increasing revenue and vice versa. The company uses this indicator to find out the variations as compared to the estimated numbers and it helps in taking the necessary actions in the form of improving sales lead.

C) Variations in the rate of conversion.

• To determine the variations in the conversion rate, there is a need to find the traffic-lead ratio. The organization (Wells Fargo) makes use of this indicator to measure the effectiveness of the conversion rate. It assists the company in identifying the origin of its website traffic. As a result of using this measure, the company collects information and directs its efforts towards effective marketing. In the case of heavy traffic but a small number of leads, the company gets informed in advance related to the changes required to be made to revise the website's content.

D) Significance of organic traffic.

• The organic search assists the company in being focused on its target customers. The company makes use of the various tools to measure the efficiency of its search engine. These tools include, for example, Google Analytics. It is important to keep a regular check on the cost incurred on the establishment of a search engine to prevent it from being ineffective in the case of excess cost.

Using the research from the question listed above about the Company Wells Fargo, answer the question below.

Identify at least two proactive steps the organization needs to take today to avert possible problems in the future. (be sure to cite any additional sources needed to answer the question)