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what are the internal audits and external audits for American Airlines? cover the bulleted points. - External Audit (forces that affect the industry, not your
what are the internal audits and external audits for American Airlines? cover the bulleted points.
- External Audit (forces that affect the industry, not your individual company) (75 points) Economic forces (e.g., inflation, interest rates, unemployment) (10 points) Competitive forces (10 points) - Political, legal, regulatory environment (10 points) Technological forces (10 points) Sociocultural forces (10 points) Summary of opportunities and threats (the external forces that affect the industry and at least five opportunities and five threats that affect all companies in the industry) (10 points) - External factor evaluation (EFE) matrix (15 points) - Internal Audit (internal strengths and weaknesses of your own company) (75 points) - Management and personnel (5 points) - Organizational structure (5 points) - Organizational culture (S points) - Marketing (5 points) - Operations (5 points) - Technology and R\&D (5 points) - Innovations ( 5 points) - Accounting and finance (financial ratio analysis) (10 points) o. Summary of strengths and weaknesses (the internal forces that affect your company and at least five strengths and five weaknesses of your company) (15 points) o Internal factor evaluation (IFE) matrix (15 points) - Strategic Analysis: Discussion of SWOT analysis (including the actual matrix and a discussion of the SWOT Step by Step Solution
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