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What are the key factors that differentiate the different mobile payment systems? Which factors do consumers care most about? Which factors do merchants care most
- What are the key factors that differentiate the different mobile payment systems? Which factors do consumers care most about? Which factors do merchants care most about?
- 4-2: Are there forces that are likely to encourage one of the mobile payment systems to emerge as dominant? If so, what do you think will determine which becomes dominant?
- 4-3: Is there anything the mobile payment systems could do to increase the likelihood of them becoming dominant?
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