What are the key shopper trends for the company Patagonia?Why?Are there any implications to Patagonia related to these trends?

References:

Rattalino, F. (2018). Circular advantage, anyone? Sustainabilitydriven innovation and circularity at Patagonia, Inc. Thunderbird International Business Review, 60(5), 747-755.

Ryan, M. R. (2021). Business ethics as a form of practical reasoning: What philosophers can learn from Patagonia. Humanistic Management Journal, 6(1), 103-116

Tardi, Carla. "Understanding Assortment Strategies." Investopedia, Investopedia, 16

Sept. 2020, www.investopedia.com/terms/a/assortment-strategy.asp#:~:text=%20key%20takeaways%20%201%20An%20assortment%20strategy,strategy%20referred%20only%20to%20brick-and-mortar%20stores.%20More%20.

Yahoo! (2021, May 21). IMP Y EX Patagonia (PTA.BA) Income Statement. Yahoo! Finance. https://finance.yahoo.com/quote/PATA.BA/financials/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAGLD958CsRbhEKXesUPDq9WXjvHWx4MDx4HuTQ5wT76h51irzBrPIoFb27HRd2rEK5GZIK9iLUYSTx4FUf3lzsH-lQnACYVpeTA_bSRPVjnoWCndMEB3Lf2woTzaon14lmR2_IUG8PRkgZiCTfXfLOrMjlxgpP3AHuC7SYCQ1ueO

https://www.patagonia.com/static/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw824fac0f/PDF-US/2017-BCORP-pages_022218.pdf

https://my-ibisworld-com.proxy.lib.pdx.edu/us/en/industry-specialized/od4378/about

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey