Question
What are the laws are being violated in this advertisement related to advertising or business practices? In January 2021, CBD & Me, Inc., which produces
What are the laws are being violated in this advertisement related to advertising or business practices?
In January 2021, CBD & Me, Inc., which produces over
the counter CBD based anti-nausea medicine
WAKE & BAKE , launched a nationwide campaign that included extensive online advertising on Instagram, Facebook, popup ads, and others, using the following headline and advertisement
WAKE AND BAKE Safe, Natural, & Effective CBD Anti-Nausea For Buns in the Oven
Do you suffer from morning sickness? Is your little bun in the oven making you nauseous?
WAKE & BAKE offers a safe, effective, natural solution!
CBD for Moms to Be!
Countless scientific studies have proven CBD to be safe and effective at eliminating nausea for both adults and children!
WAKE & BAKE's new, innovative formulation provides this same safe relief to pregnant women!
BONUS! Not only does WAKE & BAKE completely eliminate nausea, but studies have also proven that reduced stress levels while pregnant can support baby's brain growth and development and result in calmer, happier babies!
Do you want a baby who cries all night?
Or a super chill, happy baby with a healthy appetite?
WAKE & BAKE is a pregnant mom's solution to nauseous mornings and sleepless nights
Jenna, a mother of two and pregnant with her third, was experiencing terrible morning sickness. She could barely get out of bed to homeschool her other two kid who were remote learning due to COVID-19. She saw the ads for WAKE & BAKE on Instagram and, although she thought for a moment they may be too good to be true, she was desperate to feel better so she ordered a one week "trial" pack of CBD for Moms to Be gummies- offered for "FREE! Plus $4.95 shipping."
Jenna submitted her credit card information to pay for the shipping and 10 days later received her trial pack of 7 WAKE & BAKE gummies. She took one every day as directed but didn't feel any better. By the fifth day, she was actually feeling worse and experienced major cramping in her abdomen. She went to the doctor and told her about the new CBD gummies she was taking. Jenna's doctor said that although the ultrasound and baby seemed fine, and she could not diagnose exactly why Jenna was cramping, Jenna should immediately stop taking the CBD gummies because, "CBD products have not been tested for safety on pregnant women and we don't know the impact this could have on you or your baby. Throw the bottle away." Jenna followed her doctor's advice and tossed the remaining gummies in the trash.
Three days later, Jenna received a bottle of 90 WAKE & BAKE CBD gummies in the mail and noticed a charge on her credit card for $210.00. She called the 1-800-CBD-BABY customer service number repeatedly and reached only a recording. She recalled that one of the ads said there was a "RISK-FREE- MONEY BACK GUARANTEE!" Jenna wanted her money back.
Exhausted and distracted by her other kids and work, she didn't call again for a few more weeks. Then, she received another shipment of 90 WAKE & BAKE CBD gummies in the mail that she never ordered. Again, her credit card was charged $210.00.
Jenna has now been charged $420.00 for a product her doctor told her not to take. She tried many times to call and email the company and never reached a person. Through a google search, she found out that CBD & ME, Inc., was under investigation by the FTC and had many complaints to the Better Business Bureau.
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