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What are the limitations of licensing? ( There are multiple correct answers. ) Limits sharing the technological know - how with licensee. Firm has complete
What are the limitations of licensing?
There are multiple correct answers.
Limits sharing the technological knowhow with licensee.
Firm has complete control over production, marketing, and strategy.
Firm does not have tight control over producing, marketing and strategy in a foreign country.
Gives away valuable knowhow to a potential competitor.
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