1. What are the links between layers of innovation and market performance?
2. What are the marketing innovation strategies in this case study?
3. How do marketing innovation and marketing culture helps you understand to market an innovative product?
4. What are some of the ways presented in the case study that you could use on your final project?

Guidelines:

• 3-4 Pages in APA 7th format excluding cover and reference pages
• Use a minimum of 3 references: Don't forget to cite them.