What are the main issues that the Gillette brand has faced over the past decade and how has

the brand dealt with them?

$2.$ Why did Gillette$$s $$We Believe$$ campaign create so much controversy?

$3-1.$ Do you believe Gillette$$s stand on men in the campaign to gain positive image and increase the

market share is ethical or not? Why?

$3-2.$ If you were the Gillette brand manager, would you plan to use a similar stand as the current

Gillette campaign to increase the market share?

$3-3.$ What are the motivators of your decision making whether you will use a similar campaign or not

in your product$/$brand launching as a Gillette brand manager?