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what are the main points of the article: Aaker, David A. (2007). Innovation: Brand It or Lose It. California Management Review, Fall, Vol. 50 Issue

what are the main points of the article:

Aaker, David A. (2007). Innovation: Brand It or Lose It. California Management Review, Fall, Vol. 50 Issue 1, p 8-24. (Classic)

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