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What are the major elements of PepsiCo's business strategies in the carbonated soft drink and snack food industries? What value-chain match-ups do you see?What opportunities

  1. What are the major elements of PepsiCo's business strategies in the carbonated soft drink and snack food industries?
  2. What value-chain match-ups do you see?What opportunities for skills transfer, cost sharing, or brand sharing do you see?
  3. Is PepsiCo's international strategy best characterized as a multi-domestic strategy, global strategy, or transnational strategy?
  4. What recommendations would you make to top management to address the strategic issues confronting PepsiCo in 2018 to improve the corporation's financial and market performance?

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