Question
What are the marketing problem/opportunity of how organizations utilize corporate social responsibility (CSR) in reinforcing brand equity? How and why has the problem/ opportunity emerged?
- What are the marketing problem/opportunity of how organizations utilize corporate social responsibility (CSR) in reinforcing brand equity?
- How and why has the problem/ opportunity emerged?
https://shareok.org/bitstream/handle/11244/49105/Lin_okstate_0664M_14814.pdf?sequence=1&isAllowed=y
https://doi.org/10.1177/1847979020927547
https://shareok.org/bitstream/handle/11244/49105/Lin_okstate_0664M_14814.pdf?sequence=1&isAllowed=y
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
