What are the most important costs inherent in the spa business model? (think about fixed and variable costs). Which resources and key activities are most expensive?

Is the business model more cost driven (helping the customer save money) or value driven? Is there an opportunity for economies of scale?

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What value are spa customers willing to pay for? What are they paying now? How do they currently pay and how would they prefer to pay? How much does each possible revenue stream contribute to overall revenue? How might we price this product or service e.g. subscription, fixed or variable pricing, pay in advance, PayPal?

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Assumption Testing: How have you tested the main assumptions behind your spa business idea? How has your business model canvas been updated and changed and why?

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