What are the outlines the next step in the international expansion of Texas Roadhouse Inc.

Here are the details:

1) from 4 countries to choose from: South Africa, Argentina, Turkey, and Indonesia. determine the relevant criteria to assess the market potential of these countries. A comprehensive list of relevant criteria and a thorough comparison of these countries are necessary. Please do not forget to justify each criterion.

2) pick a target country and write a quick report about it explaining why that country is attractive for Texas Roadhouse Inc. You will need to use the business press, the internet, and global databases to investigate the assigned country.

3) recommend an entry mode. Needless to say, you will need to justify your selection.

4) what is the marketing strategy to be used in your target country. In this section, I'd like you to start with an overview of Texas Roadhouse Inc.'s marketing mix in the U.S. market: what type of products they sell, how they set their price (e.g., premium, value, etc.), how they promote their products and brand (e.g., what is Texas Roadhouse Inc.'s unique value proposition?, which media do they use for promotion? etc), and which marketing channels they use (i.e., place).

provide a snapshot of their domestic marketing strategy, and propose how it will need to be adapted for the target country (all 4P's along with their positioning strategy).

Company information:

Texas Roadhouse, Inc., together with its subsidiaries, operates full-service casual dining restaurants in the United States and internationally. The company operates and franchises its restaurants under the Texas Roadhouse name. It also operates sports restaurants under the Bubbas 33 name. In addition, the company provides supervisory and administrative services for other franchise restaurants. As of June 2018, it owned and operated 537 restaurants in 49 states and 8 foreign countries. The company was founded in 1993 and is based in Louisville, Kentucky.

Texas Roadhouse Inc. is a publicly traded company in the Nasdaq stock exchange. Therefore, copious information is available about it, which will be tremendously helpful to you for your report.

Cuisine (from Wikipedia):

As the name implies, Texas Roadhouse serves American cuisine, including steak, ribs, chicken, and seafood. The chain boasts several cooking championships across the country with their ribs and steaks. The menu follows a theme of mushrooms, cheese, and barbecue. Everything on the menu is made from scratch, except for children's menu items Kraft Macaroni & Cheese, applesauce, and hot dogs. This includes the salads and dressings (the only dressing not made from scratch is low-fat ranch), sauces and side dishes. Their steaks are hand-cut (with the exception of the T-bone steaks, which are cut off-site and vacuum-packed) and are never frozen.

International Markets:

Texas Roadhouse, Inc. operates 18 restaurants in 8 countries:

Bahrein (1 restaurant)

Kuwait (3 restaurants)

Mexico (1 restaurant)

Philippines (2 restaurants)

Qatar (2 restaurants)

Saudi Arabia (1 restaurant)

Taiwan (3 restaurants)

United Arab Emirates (5 restaurants)