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What are the positives and negatives of the eSports sponsorship vis--vis traditional sponsorships? Assess and evaluate the pros and cons of a luxury brand investing
- What are the positives and negatives of the eSports sponsorship vis--vis traditional sponsorships?
- Assess and evaluate the pros and cons of a luxury brand investing in eSports marketing communications.
- What is your recommendation to Luca Ricci? Support your recommendation with 3 proof points.
Can you please help of above problems from below case study .
https://documentcloud.adobe.com/link/track?uri=urn:aaid:scds:US:c40f7aab-40f8-41e8-b5ab-988f37814006
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
