Question
What are the pricing issues that concern marketers, distributors, and producers or manufacturers? In addition, explain how companies determine their policies of low prices versus
What are the pricing issues that concern marketers, distributors, and producers or manufacturers? In addition, explain how companies determine their policies of "low prices" versus their policies of "high prices".
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
