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What are the purpose and principles of advertising? Explaintheprinciplesofeffectiveadvertisingfordifferentmarkets. Discussthekeycontentsofadvertisingbrief. Explainthepurpose ofcodeofethicsapplicable toadvertisingandmarketingindustry. What are the key ethical requirements relevant to advertising industry as specified
- What are the purpose and principles of advertising?
- Explain the principles of effective advertising for different markets.
- Discuss the key contents of advertising brief.
- Explain the purpose of code of ethics applicable to advertising and marketing industry.
- What are the key ethical requirements relevant to advertising industry as specified by Australian Association of National Advertisers (AANA)?
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1 The purpose of advertising is to promote products services or ideas to a target audience creating ...
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Leadership Theory Application and Skill Development
Authors: Robert N. Lussier, Christopher F. Achua
5th edition
9781111827076, 1111827079, 978-1285127361
