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What are the roles of advertising as brand marketing tools? Please discuss advertising in terms of brand functionality, symbolism, and positioning.
What are the roles of advertising as brand marketing tools? Please discuss advertising in terms of brand functionality, symbolism, and positioning.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
