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What are the stages of the marketing plan? What ethical questions should a marketing manager consider at each marketing plan stage? Think of a social
- What are the stages of the marketing plan?
- What ethical questions should a marketing manager consider at each marketing plan stage?
- Think of a social responsibility problem (from the stakeholder's viewpoint-general motors) that a company could face and ask your peers what they would do in the situation.
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
978-1118161739, 1118161734
