Question
What are the strengths and weaknesses of personal selling when compared to other forms of marketing communications and what is the role a sales manager
What are the strengths and weaknesses of personal selling when compared to other forms of marketing communications and what is the role a sales manager plays in improving the overall performance of sales people.
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
