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What are the three main sources of data for solving marketing research problems? 2. Contrast primary with secondary data and explain the advantages and disadvantages

What are the three main sources of data for solving marketing research problems?

2. Contrast primary with secondary data and explain the advantages and disadvantages of each.

3. What are the strengths and weaknesses of the Internet for primary and secondary data collection?

4. How do marketers turn marketing data into marketing knowledge?

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