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What are the two different strategies marketing employs for global companies? Adaptation and targeting Targeting and differentiation Standardization and segmentation Standardization and adaptation
What are the two different strategies marketing employs for global companies?
Adaptation and targeting
Targeting and differentiation
Standardization and segmentation
Standardization and adaptation
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Introduction to Operations and Supply Chain Management
Authors: Cecil B. Bozarth, Robert B. Handfield
4th Global edition
1292093420, 978-1292093420
