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What are the two key axes that provide insights into the positioning of any given stakeholder group? How do prescriptive dynamics provide insights into dealing
- What are the two key axes that provide insights into the positioning of any given stakeholder group?
- How do prescriptive dynamics provide insights into dealing with stakeholder issues through change?
- Is it unethical to seek to influence stakeholder decision making in covert or hidden ways? Discuss.
- Review Mini-case: Betta Import Export. What were the critical first steps for the senior managers at betta Imports towards increasing their influence on setting marketing strategy?
- What were the benefits of developing a desired 'end state' stakeholder map in addition to the initial stakeholder map at Betta imports?
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Intermediate Microeconomics
Authors: Hal R. Varian
9th edition
978-0393123975, 393123979, 393123960, 978-0393919677, 393919676, 978-0393123968
