What are the two or three major determinants of demand in the market? What are the relevant controllable and uncontrollable factors? Have the most important factors changed at all in recent years? Has anyone estimated price elasticity of demand for your product or the larger product categories? If not, see if you can collect some price and quantity points and perform your own analysis (holding all else besides price and quantity constant). If this isn't possible, describe which of the major demand shifters are the most dominanttell us which direction demand shifts and how far. There is no need to draw generic demand and supply curvesjust explain thoroughly in words and leave it up to the reader to recreate that simple diagram