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What are three key differences between The Hershey Company's branding strategy and one of its competitors- Nestle or Mars? Strategies must be effective in the
- What are three key differences between The Hershey Company's branding strategy and one of its competitors- Nestle or Mars?
- Strategies must be effective in the marketplace and capable of gaining internal commitment. How might Hershey deal with cultural factors while developing and analyzing strategies to obtain competitive advantage over Nestle or over Mars?
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Contemporary Sport Management
Authors: Paul M. Pedersen, Janet Parks, Jerome Quarterman
4th Edition
0736081674, 978-0736081672
