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What are three key findings for AMC theater For example: The brand KIND BAR key finding would be The many flavors of Kind Bars makes

What are three key findings for AMC theater

For example: The brand KIND BAR key finding would be

  • The many flavors of Kind Bars makes consumers want to try the product
    • "I like that I have a choice of flavor. A lot of times with healthy products the flavor is boring and dullbut with Kind Bars I can eat something fruity or chocolatey and still be eating healthy."
    • So many brands say 'all natural' that the phrase has lost meaning among consumers
      • "Everything says 'all natural' these days. What does that even mean? I don't understand the benefit."
      • Consumers say that if a brand is dedicated to kindness they will be more motivated to buy that brand
      • "Especially these days, any amount of kindness is important. If Kind shows a dedication to kindness I will be more likely to try the brand over another, similar brand."

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