Question
What are three reasons that attitudes are important? List and define six characteristics of attitudes. Explain MAO. Define Cognitive response, counter arguments, support arguments, source
What are three reasons that attitudes are important?
List and define six characteristics of attitudes.
Explain MAO.
Define Cognitive response, counter arguments, support arguments, source derogations.
Explain TORA be sure to include normative and subjective behaviors
Explain source credibility and give real world examples of a credible source and why it is credible.
Explain one sided and two sided messages and give an example of each one (NOT the one in the textbook).
What is a comparative message and direct comparative message give an example of each.
Define affective response.
Define match-up hypothesis
Contrast emotional and fear appeals. Why is each effective? Which do you consider most compelling for products in which you are interested?
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
