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What are trends in the competitive position and user activity for Meta Platform's family of apps (Facebook, Instagram, Messenger, and WhatsApp)? Select yes for those
What are trends in the competitive position and user activity for Meta Platform's family of apps (Facebook, Instagram, Messenger, and WhatsApp)? Select "yes" for those statements below that are accurate and choose "no" for those that are not. In 2021, the company had more than 3.59 billion monthly active persons (MAPs) accessing Facebook, Instagram, WhatsApp, and Messenger worldwide and annual revenues of $117.9 billion. (Click to select) While the company had more than 3.59 billion monthly active person (MAP) users in 2021, the amount of time users spent on Facebook and Instagram was decreasing, new user growth was declining, and annual advertising revenue growth was projected to slow from 37 percent in 2021 to 12 percent by 2024. (Click to select) Opportunities for growth in social media usage in the United States and Canada was almost nonexistent since saturation rates were near 100 percent for Facebook and Instagram. (Click to select) Teens were reducing the number of sessions on Instagram as they shifted to new platforms. (Click to select) Meta has seen an increase in the number of sessions by Gen Z to Baby Boomers
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