Question
What are two main price related objection sales people are likely to face if Atlantic computer pursues a value-in-use pricing for its PESA tool? Provide
What are two main price related objection sales people are likely to face if Atlantic computer pursues a value-in-use pricing for its PESA tool? Provide potential responses to the two objections so that customers can be persuaded to purchase the product.
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
