What are we suggesting, why are we suggesting and how will this improve the operational outcomes of Crown Hotel and then justify that suggestion based on cost efficiency measures, cost and quality also include by supporting literature either ongoing continuous improvement methods such as Activity Based Management however in some cases perhaps Business Process Reengineering measures are required given the critical management required simply to keep going as as business and also had to review their strategies (Qantas having to refocus mostly on Domestic operation vs international operation) by quoting at least five relevant literature articles