What are your client's Vision and Mission? Can you find information about the company/organization's financials? Who are your client's customers? Not their names, but the types and segments. What research practice or practices would you use to learn about customer perception? Does your client have anything in common with any of the company case studies that we have covered in the lessons? If so, which case studies and what is the connection between them? Has there been a recent social media outburst based on poor customer experience? What does Google Reviews say about them? Does the company publicly discuss or present CX information such as reviews or NPS scores?

company: Scotia bank