What are your customer objectives? Lead generation, customer acquisition, improve customer service, grow share or spend
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Question:
What are your customer objectives?
▪ Lead generation, customer acquisition, improve customer service, grow share or spend of existing customers
2) Who are your focus target customers?
3) Which customer network behavior you used?
▪ Choose one or two
4) What is your digital innovation?
▪ How are you faster or what kind of content you would create, how you are personalized?
5) Who will you need to make this idea to happen?
▪ What are the skills, the resources (from within or outside the business) that you might need to bring this initiative to life?
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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