Question
Comparative advertising is an advertisement designed to Group of answer choices compare the featured brand with another brand, named or implied build primary
- Comparative advertising is an advertisement designed to
Group of answer choices
compare the featured brand with another brand, named or implied
build primary demand for a product
provide the audience with some type of information
promote a particular brand with little or no information in the advertisement
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
