What best describes a marketing plan?

Select one:

a.A comprehensive document that outlines advertising and marketing efforts to generate leadsand reach its target market for the coming year.

b.A document that summarises the operational and financial objectives of a business andshows how objectives are to be realised.

c.A document that summarises how a company plans to operate and grow over the next 3 to 5years (or even longer into the future). It describes the business opportunities the company willpursue and how it will do so.

d.All of the above