"What business are we in"

Choose one of the options below and consider how they might answer if they were properly marketed.

a) A fast food retailer

b) A national airlines

c) A car manufacturer

d) A hairdresser

Main focus: Organisation's attention on the customer's problem that is trying to solve rather than on the product as such.

A) an analysis of the business is important in order to strategise based on the analysis findings.