What can Huawei do with its Strengths, Weaknesses, Opportunities, and Threats? Use the TOWS Matrix.

External Opportunities (0) External Threats (T) Introduction of 5g technology Better, more durable smartphone Falling technology prices. Creates an technology and material. A trend of opportunity for higher quality and frequent smartphone upgrades may affordable smartphones. force industry players to change their Shift of consumer preference from product focus. hardware to software. Opportunity for Low barriers of entry in China players to focus on subscription (production and retail], large increase services (eg. Apple TV, Apple +), or in saturation of providers of affordable pivoting to selling software upgrades. and quality products. It is also difficult for industry players to maintain a consumer base off brand name alone. Global recession- purchasing powers of many consumers have reduced. Increased inflation also means that cost of labor and materials will increase. Internal Strengths (5) Maxi-Maxi Strategy Maxi-Mini Strategy Introduced its own proprietary OS (Strategies that use strengths to (Strategies that use strengths to that is used by more than 300 million maximize opportunities) minimize threats users. Independent services. Ownership of the company. Huawei is a private company wholly owned by its employees. No outside organizations or agencies hold its shares. Extensive RSD division that allows for the release of innovative products (invests 10% of its revenue into R&D). Big opportunity for diversification of products. Internal Weaknesses (W) Mini-Maxi Strategy Mini-Mini Strategy The USA's blacklisting of Huawei [Strategies that minimize weaknesses (Strategies that minimize weakne technology. Has taken away the by taking advantage of opportunities] nd avoid threats) opportunity for Huawei to provide their 5g equipment and products to a significantly sized market in the USA as well as other countries sympathetic to the western power's whims. (Countries they aren't allowed to operate in: Sweden, Brazil, USA, UK, Canada, Australia, New Zealand, Japan, Taiwan, de facto ban for EU) Also means that they are unable to access American technology and supplies. Huawei is very reliant on US chips and micro conductors. A hit to its brand image and Weak performances in regions outside of APAC. Partly due to political factors. Does not have the capital strength to compete with giants like Samsung and Apple