What causes the most pricing errors in small business firms? A) Owners do not know the price of their competitor's product. B) Entrepreneurs introduce new products which they like but for which there is no market. C) Owners select poor locations for service firms. D) Over-reliance on word-of-mouth advertising results in potential customers who do not know about the product or service. E) Failure to project operating expenses accurately. Owners do not know the price of their competitor's product. Entrepreneurs introduce new products which they like but for which there is no market. Owners select poor locations for service firms. Over-reliance on word-of-mouth advertising results in potential customers who do not know about the product or service