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What challenges does Paez face as a second mover? How does Tom's value proposition impact Paez's strategic choices? Paez case study (Jill Avery, Harvard Business

What challenges does Paez face as a second mover? How does Tom's value proposition impact Paez's strategic choices?

Paez case study (Jill Avery, Harvard Business Publishing), under the title "Positioning Paez"

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