Question
What characteristics of a new product will help it move through the early stages of the product life cycle more quickly? Briefly discuss each characteristic
What characteristics of a new product will help it move through the early stages of the product life cycle more quickly? Briefly discuss each characteristic and give a product example of each.
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
