Question
what characteristics of community has Harley-Davidson instilled in its brand communities? How does Harley-Davidson use digital and social media to build customer connections and cultivate
what characteristics of community has Harley-Davidson instilled in its brand communities? How does Harley-Davidson use digital and social media to build customer connections and cultivate feelings of community among its riders? Describe the Harley-Davidson brand community.
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
