What characterizes the maturity stage of the product life cycle?

	Sales: low; Profits: negative or low; Typical consumers: innovators; Competitors: one or few
	Sales: rising; Profits: rapidly rising; Typical consumers: early adopters and early majority; Competitors: few but increasing
	Sales: declining; Profits: declining; Typical consumers: laggards; Competitors: low number of competitors and products
	Sales: peak; Profits: peak to declining; Typical Consumers: late majority; Competitors: high number of competitors and competitive products
	Sales: peak; Profits: increase; Typical Consumers: laggards; Competitors: low number of competitors