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What comes firstbusiness/product strategy or supply chain strategy? How does marketing channels or place interface/connect with the rest of the marketing mix? How does each
- What comes firstbusiness/product strategy or supply chain strategy?
- How does marketing channels or place interface/connect with the rest of the marketing mix?
- How does each piece of the marketing mix enable lasting competitive advantage, if at all?
- How can channel strategy and/or distribution be a focus of cost reduction (or value capture)?
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