1. What common questions might a reader have when reading a sales letter?
2. Have you ever received a business letter in which the writer clearly did not use an audience-centered approach? What clues showed that the writer did not use this approach? How did it make you feel as the reader?
3. Think of a word that has an extremely different connotation from its denotation. What is the word? What does it mean to you?
4. Share an example of a situation in which the passive voice would work better than the active voice. Then explain why passive would work better.