what company did you select, and why did you select it? •what is your definition of good customer service? •how are good customer relations and rapport established? •what are basic customer needs common to all customers? •how would the company you selected answer the above three questions? evaluate the exceptional customer service of the company you selected. cover these topics (three to four pages): •what is the background of the company? its history? mission statement? •what are the customer service policies like? is the focus placed on customer needs? •what is the relationship between employee empowerment and accountability? how does this affect employee morale? •what communication strategies are used to develop good customer relations and rapport? •what is the complaint resolutions process? •illustrate an effective complaint resolution technique used by the company. why is this technique effective? part iii: conclusion  •what are the strengths and weaknesses of the customer service environment? •what suggestions for improvement do you have? •does the company promote a “customer first” attitude? explain. what is the value of doing so? •what have you learned in this project that applies to your chosen career?